Top 5 iOS Finance Apps in Kenya Q4 2021

In the fourth quarter of 2021, the top five finance applications on the iOS platform in Kenya exhibited diverse performance trends. The data, sourced from Sensor Tower, highlights key insights into weekly downloads and active user metrics for these apps.

M-PESA from Safaricom Limited experienced fluctuations in weekly downloads, starting at approximately 1.9K in late September and peaking at about 2.3K in the week of October 25. The app's active user base showed a consistent upward trend, growing from around 34.5K to a peak of 45.2K in early December, before ending the quarter at roughly 43.8K.

PayPal - Pay, Send, Save had relatively stable weekly downloads, averaging around 500 downloads per week. Active users for the app remained steady throughout the quarter, fluctuating slightly between 1.6K and 1.8K.

Zenka Loan - Kenya saw a moderate level of weekly downloads, with numbers ranging from 356 to 565. Despite the lack of active user data, the download trends suggest a consistent interest in the app throughout the quarter.

Equity Mobile from Equity Group Holding reported consistent weekly downloads, starting at 525 in late September and showing minor fluctuations, ending the quarter at 352 downloads.

Eazzy Banking by Finserve Africa also maintained a stable download rate, with weekly downloads ranging between 333 and 440.

For more detailed insights and data, visit Sensor Tower.