Top 5 Finance Apps on iOS in Brazil in Q4 2021

The fourth quarter of 2021 saw notable performance trends among the top finance apps on the iOS platform in Brazil. Here's a detailed look at the weekly downloads and active users for the top five apps in this category.

Nubank: Conta, Cartão e mais maintained a robust presence throughout the quarter. Weekly downloads peaked at approximately 154K during the week of November 29, with a steady range between 111K to 150K for most weeks. Active users showed a consistent upward trend, reaching around 6.1M in early December before tapering slightly to approximately 5.9M by the end of the quarter.

iti: banco digital e cartão experienced fluctuating download numbers, with significant spikes, notably reaching around 146K in the final week of December. Active users saw a gradual increase, peaking at approximately 261K in the same period.

PicPay: Conta, Cartão e Pix demonstrated stable download activity, with weekly downloads ranging from 47K to 71K. Active users fluctuated slightly but generally stayed above the 1.8M mark, peaking at around 2.0M during the week of November 22.

Mercado Pago: cuenta digital displayed a steady increase in downloads, hitting a high of approximately 125K in late November. Active users saw a similar trend, peaking at around 831K during the same period, before stabilizing around the 733K mark by the end of December.

C6 Bank: Cartão, conta e mais! showed consistent download numbers, with weekly figures ranging from 41K to 64K. Active user numbers followed an upward trajectory, peaking at approximately 910K in mid-December, before a slight decline to around 847K by the end of the quarter.

These trends highlight the dynamic nature of the finance app market in Brazil. For more detailed insights and data, visit Sensor Tower.