AI Insights · Timothy · January 2022
Top 5 Dating Apps on iOS in New Zealand: Q4 2021 Performance
Discover the performance trends of the top 5 dating apps on iOS in New Zealand during Q4 2021, including revenue, downloads, and active users.
Throughout Q4 2021, the top 5 dating apps on iOS in New Zealand exhibited varied performance trends in terms of revenue, downloads, and active users. Here’s a detailed look at each app's performance.
Tinder Dating App: Chat & Date saw its weekly revenue fluctuate throughout the quarter, peaking at approximately $58.8K in the final week of December. Weekly downloads showed a modest increase, reaching around 2K in the same week. Active users experienced some ups and downs but ended the quarter strong at about 74.2K.
Bumble Dating App: Meet & Date exhibited steady revenue growth, culminating in $24.7K in the last week of December. Downloads varied, peaking at 1K in early November, while active users remained relatively stable, closing the quarter at 23.7K.
The performance of Hinge Dating App: Match & Meet was marked by a notable spike in revenue to $4.1K in mid-December. Downloads were relatively stable, with a peak of 773 in mid-November. Active users saw a slight increase, finishing the quarter at 14.9K.
Yubo: Make friends, live chat experienced a consistent revenue stream, peaking at $2.8K in the final week of December. Downloads and active users remained steady, with minor fluctuations, closing the quarter at 320 downloads and 6.9K active users, respectively.
Badoo: Dating. Chat. Friends demonstrated a gradual increase in revenue, ending the quarter at $3.8K. Downloads showed a slight decline towards the end, while active users remained stable, ending at approximately 10.1K.
These insights highlight the dynamic nature of the dating app market in New Zealand. For more detailed insights and data, visit Sensor Tower.
