AI Insights · Timothy · January 2022
Top 5 Dating Apps on iOS in the UK: Q4 2021 Performance Review
Discover the performance trends of the top 5 dating apps on iOS in the UK for Q4 2021, including weekly downloads, revenue, and active users.
The fourth quarter of 2021 saw significant activity in the dating app sector on the iOS platform in the United Kingdom. Here, we highlight the performance trends of the top 5 dating apps: Tinder Dating App: Chat & Date, Hinge Dating App: Match & Meet, Bumble Dating App: Meet & Date, Yubo : Make friends, live chat, and Plenty of Fish Dating App.
Tinder Dating App: Chat & Date
Tinder saw a peak in weekly revenue at approximately $796K in mid-October, with a gradual decline towards the end of December, ending around $578K. Weekly downloads fluctuated slightly, peaking at 32K in mid-October and closing the quarter at nearly 29K. Active users started at 856K in late September, fluctuated, and finished at 878K by the end of December.
Hinge Dating App: Match & Meet
Hinge experienced steady weekly revenue, with a notable increase in the last week of December, reaching about $195K. Downloads followed a similar pattern, peaking at 21K in the final week. Active users remained relatively stable, starting at 267K in late September and ending at 274K in December.
Bumble Dating App: Meet & Date
Bumble maintained a consistent weekly revenue, ending the quarter at approximately $279K. Downloads peaked at 18K in early November and mid-December. Active users showed a slight decrease from 283K in late September to 280K by the end of December.
Yubo : Make friends, live chat
Yubo demonstrated a significant increase in revenue, peaking at around $127K in the final week of December. Downloads also saw a spike, ending the quarter at about 26K. Active users rose from 275K in late September to 297K by the end of December.
Plenty of Fish Dating App
Plenty of Fish exhibited stable weekly revenue, closing the quarter at approximately $88K. Downloads peaked at 11K in the last week of December. Active users started at 95K in late September and saw a slight decline, finishing at about 84K in December.
These insights are based on data from Sensor Tower. For more detailed analysis and additional insights, visit Sensor Tower.
