AI Insights · Timothy · January 2022
Top 5 iOS Dating Apps in Kenya: Q4 2021 Performance
Explore the performance trends of the top 5 dating apps on iOS in Kenya during Q4 2021, highlighting their weekly downloads, revenue, and active users.
During the fourth quarter of 2021, the top 5 dating apps on iOS in Kenya demonstrated varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at the data from Sensor Tower, which offers more detailed insights.
Tinder Dating App: Chat & Date saw a fluctuating trend in weekly revenue, peaking at around $1.9K in the last week of December. Weekly downloads showed a slight increase towards the end of the quarter, reaching approximately 528. Active users remained relatively stable, with numbers hovering around 9.8K in the final week.
Similarly, Bumble Dating App: Meet & Date experienced a significant rise in revenue towards the end of December, peaking at $531. Weekly downloads showed a notable increase in the last week of December, reaching 166. Active users saw a steady increase throughout the quarter, ending with 2.7K.
OkCupid Dating: Date Singles displayed variable revenue, with a peak of $575 in the week of November 22. Weekly downloads saw a peak of 284 in the same week. Active users increased towards the end of the quarter, reaching approximately 2.5K in the last week of December.
For Badoo: Dating. Chat. Friends, revenue peaked at $211 in the last week of December. Weekly downloads fluctuated, reaching a high of 179 in the week of November 22. Active users remained stable, ending the quarter at around 4.1K.
Lastly, Muzz: Muslim Marriage & Social showed a peak in revenue at $117 in the week of December 13. Weekly downloads reached a high of 112 in mid-October. Active users increased throughout the quarter, peaking at 747 in the first week of December.
For more detailed insights and trends, visit Sensor Tower.