AI Insights · Timothy · January 2022
Top 5 Dating Apps on iOS in the UK Q4 2021
An overview of the performance of the top 5 dating apps on iOS in the UK during Q4 2021, including trends in downloads, revenue, and active users.
The fourth quarter of 2021 saw significant activity in the dating app sector on iOS in the United Kingdom. Here’s a look at the performance of the top 5 dating apps: Tinder Dating App: Chat & Date, Bumble Dating App: Meet & Date, Hinge Dating App: Match & Meet, Badoo: Dating. Chat. Friends, and Yubo : Make friends, live chat.
Tinder Dating App: Chat & Date experienced a varied quarter. Weekly revenue peaked at approximately $796K in mid-October but saw a decline towards the end of December, reaching around $578K. Downloads showed a similar trend, starting strong with about 32K in mid-October, but tapering off to around 25K by late December. Active users fluctuated throughout the quarter, peaking at just over 886K in early October and ending the year at approximately 878K.
Bumble Dating App: Meet & Date maintained relatively stable weekly revenue, averaging around $270K, with a slight increase to $279K in the final week of December. Downloads varied throughout the quarter, with a notable dip to approximately 13K in mid-December, before recovering to 17K by the end of the month. Active users hovered around 280K for most of the quarter, ending at 280K in late December.
Hinge Dating App: Match & Meet saw consistent revenue throughout the quarter, with weekly revenue ranging from $162K to $195K, peaking in the last week of December. Downloads showed growth, starting at around 15K in late September and reaching over 21K by late December. Active users remained stable, fluctuating slightly around the 270K mark, ending the quarter at approximately 274K.
Badoo: Dating. Chat. Friends had steady weekly revenue, averaging around $140K, with a peak of $146K in the last week of October. Downloads fluctuated, starting at around 9.9K in late September, dipping mid-quarter, and then rising again to approximately 10.8K by the end of December. Active users remained relatively stable, averaging around 245K throughout the quarter.
Yubo : Make friends, live chat showed a notable increase in weekly revenue, starting at approximately $95K in late September and ending the quarter at around $127K. Downloads also increased significantly, from around 16K in late September to 26K by the end of December. Active users showed some fluctuations, peaking at around 328K in late October before settling at approximately 297K by the end of December.
For more detailed insights and data on the performance of these apps, visit Sensor Tower.
