Top 5 Apparel Apps Performance on iOS in South Africa Q4 2021

In Q4 2021, the top 5 apparel apps on iOS in South Africa showed varying performance trends in terms of weekly downloads and active users. Here is a detailed look at each app's metrics.

SHEIN - Shopping Online experienced a notable fluctuation in weekly downloads. Starting from approximately 10.7K in late September, downloads reached a peak of around 13.9K in mid-November before declining to about 4.8K by the end of December. The app's weekly active users started at 93.8K, peaked at 114.7K in late November, and ended the quarter at 79.2K.

ZARA saw a steady increase in weekly downloads, beginning at 1.3K in late September and peaking at 3.1K in the final week of December. Weekly active users also showed a general upward trend, starting at 13K and reaching 15.7K by year-end.

Nike: Shoes, Apparel, Stories maintained a consistent download rate throughout the quarter, with a slight peak of 1.9K in late November. Active users also exhibited a gradual increase, starting at 9.7K in late September and ending at 11K in late December.

Lyst: Shop Fashion Brands had a mixed performance in downloads, peaking at 1.9K in mid-October before dropping to around 740 in mid-December and then surging to 1.5K in the last week of the year. Active users demonstrated a steady trend, starting at 6.4K and ending at 6.9K.

sportscene Online Shopping showed significant growth in weekly downloads, starting at 760 in late September and peaking at 1.7K in mid-November. However, it saw a decline towards the end of the year, finishing at 567. Unfortunately, data on active users for this app was not available.

For more detailed insights and data, visit Sensor Tower.