Top 5 Apparel Apps on iOS in Uruguay Q4 2021

In Q4 2021, Uruguay's iOS market saw notable activity among the top 5 apparel apps, each demonstrating distinct trends in downloads and active users. Data from Sensor Tower provides insights into the performance of ZARA, SHEIN - Shopping Online, BERSHKA, FARFETCH - Shop Luxury Fashion, and Hollister Co..

ZARA experienced a steady increase in weekly downloads throughout the quarter, peaking at 876 in the week of December 20. Weekly active users also saw significant growth, reaching 4K in the same week.

SHEIN - Shopping Online had a varied download trend, starting at 404 in late September and experiencing a low of 197 downloads in mid-December. However, it maintained a strong presence in terms of weekly active users, which increased steadily to 7K by the end of December.

BERSHKA showed a more modest performance with downloads fluctuating between 30 and 93 over the quarter. Active users remained relatively stable, hovering around 100 to 140 throughout the period.

FARFETCH - Shop Luxury Fashion exhibited a consistent download pattern, averaging around 50 downloads per week with a slight peak of 65 in late November. Active users followed a similar trend, maintaining a range of 77 to 103.

Hollister Co. saw weekly downloads ranging from 26 to 72, with a notable dip in late November. Active users fluctuated slightly, ending the quarter with 208, close to its peak of 231 in mid-November.

For more detailed insights on these trends, visit Sensor Tower.