Top 5 Apparel Apps on iOS in Tunisia - Q4 2021

In the fourth quarter of 2021, the top 5 apparel apps on the iOS platform in Tunisia showed varied performance trends. Here's a detailed look at their weekly downloads and active user metrics, based on data from Sensor Tower.

SHEIN - Shopping Online maintained a steady download rate, starting at 295 in the first week of October and peaking at 427 in the first week of November. The weekly active users saw a general upward trend, starting at 3.0K and ending the quarter at approximately 3.6K.

ZARA experienced a notable spike in downloads during the week of November 22, reaching 616, up from a consistent range of 233-299 in previous weeks. Active users also saw a peak during the same week, jumping to 2.4K from a steady average of around 1.8K.

BERSHKA showed a significant increase in downloads in the week of November 22, hitting 500, compared to an average of around 200 in prior weeks. Active users followed a similar pattern, peaking at 1.1K in that same week before stabilizing around 578 by the end of December.

PULL&BEAR had a peak in downloads during the week of November 22, with 447 downloads, up from an average of around 200. Active users also increased significantly during this period, from 439 to 699, before settling back to around 398 by the end of the quarter.

Stradivarius - Clothing Store saw a peak in downloads in the week of November 22, reaching 319, compared to a consistent range of 90-132 in other weeks. Active users also saw growth, peaking at 938 in the same week and stabilizing around 611 by the end of December.

For more detailed insights and additional data, visit Sensor Tower.