Top 5 Apparel Apps on iOS in El Salvador: Q4 2021 Performance

In the fourth quarter of 2021, SHEIN - Shopping Online showed a noteworthy increase in weekly downloads, starting from 583 and peaking at 1K in early November. Active users also saw a steady rise, reaching approximately 15.3K by the end of December.

Lyst: Shop Fashion Brands experienced a decline in weekly downloads, dropping from 158 in late September to 29 by the end of December. Active users followed a similar downward trend, starting at 384 and ending the quarter at 260.

PULL&BEAR observed a fluctuating pattern in weekly downloads, with a notable peak at 131 in late November. Active users increased steadily throughout the quarter, starting at 170 and reaching 281 by late December.

ZARA saw a significant jump in weekly downloads, particularly in December, peaking at 216 in the last week. The number of active users also rose, starting at 435 in late September and reaching 662 by the end of the year.

Lastly, BERSHKA had an incremental growth in weekly downloads, with a peak of 103 in mid-December. Active users also showed a positive trend, starting at 119 and rising to 205 by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.