Top 5 Apparel Apps on iOS in South America – Q4 2021

In the fourth quarter of 2021, the top 5 apparel apps on the iOS platform in South America showed varied performance trends in weekly downloads, active users, and revenue. Here’s a closer look at the data, provided by Sensor Tower.

SHEIN - Shopping Online saw a strong performance in weekly downloads, peaking at approximately 128K in early November before gradually declining to around 72K by the end of December. The app's weekly active users fluctuated, starting at 1.65M and reaching a high of 2.09M in the second week of November, then stabilizing at around 1.80M towards the end of December.

Lojas Renner - Comprar Roupas experienced a consistent download rate, with numbers peaking at roughly 35K in late November. Active users for the app showed a steady increase throughout the quarter, starting at 253K and peaking at about 351K in late November, before ending the year at around 271K.

Riachuelo – Comprar roupas had a more fluctuating trend in downloads, starting at about 40K and ending the quarter at approximately 19K. The app's active users followed a similar pattern, peaking at 148K in early October and then dipping to around 96K by the end of December.

ZARA showed steady download numbers throughout the quarter, with a peak of around 23K in mid-December. The app's active users also remained relatively stable, starting at 112K and peaking at about 145K in late November, before settling at around 117K by the end of December.

C&A: Moda Masculina e Feminina displayed a varied performance in weekly downloads, peaking at approximately 19K in late November and dropping to around 8.7K by the end of December. Active users for the app increased from 72K at the beginning of the quarter to a high of 121K in late November, before declining to around 55K by the end of December.

For more detailed insights and data, visit Sensor Tower.