AI Insights · Timothy · January 2022
Top 5 Apparel Apps on iOS in Sweden Q4 2021
Discover how the top 5 apparel apps on iOS performed in Sweden during Q4 2021, including trends in downloads and active users.
The top 5 apparel apps on iOS in Sweden for the fourth quarter of 2021 have shown varied performance in terms of downloads and active users. Here’s a detailed look at the trends for each app.
Zalando – Online fashion experienced a fluctuating trend in weekly downloads, starting at around 5K in the last week of September and peaking at approximately 7.3K in the week of November 22. However, downloads dipped towards the end of the quarter, closing at 4K in the final week of December. The app maintained a strong presence in terms of weekly active users, starting at nearly 100K and reaching a high of 137K in late November before gradually declining to 99K by the end of December.
H&M - we love fashion saw significant variability in weekly downloads. The app had a notable peak of around 15.9K downloads in the week of November 22, while the lowest was about 3.3K in mid-October. Active users also fluctuated, starting at 101K in late September, peaking at 123K in late November, and then dropping to 92K by the end of December.
BestSecret showed a notable increase in weekly downloads, peaking at around 14.9K in mid-November. Downloads then declined, settling at approximately 2.5K by the end of December. The app's active users grew steadily from 21K in late September to a peak of 44K in mid-November, before stabilizing at around 31K towards the end of the quarter.
SHEIN - Shopping Online exhibited a consistent pattern in weekly downloads, ranging from 2.9K to 6K throughout the quarter. The highest download count was observed in early October. Active users started at 201K in late September, saw a slight decline mid-quarter, and ended at approximately 166K by the end of December.
NA-KD - Shop Fashion Online had a relatively stable performance in weekly downloads, with minor fluctuations. Downloads ranged from 2K to 5.8K, peaking in mid-October. The app's active users showed a gradual increase from 14K to 18K in mid-October, with a stable trend around 15K to 16K towards the end of the quarter.
This data, sourced from Sensor Tower, provides a comprehensive overview of the performance of the top apparel apps in Sweden for Q4 2021. For more detailed insights, visit Sensor Tower.
