Top 5 Apparel Apps on iOS in Romania Q4 2021

During the fourth quarter of 2021, the top 5 apparel apps on iOS in Romania showcased diverse performance trends. Here’s a detailed look at their weekly downloads and active users.

ABOUT YOU Online Fashion Shop saw its weekly downloads peak at 12.2K in the week of November 1. The app maintained a steady download range between 3K and 5K for most of the quarter, ending with 5.2K in the last week of December. Active users fluctuated, reaching a high of 79.3K in the week of November 8 and closing the quarter at 66.2K.

efootwear.eu online shoe store experienced a significant spike in downloads, peaking at 10.6K in the week of November 8. Following this peak, the downloads settled around 2K to 5K for the remainder of the quarter. Active users increased steadily, hitting a high of 25.8K in the week of November 8 and finishing the quarter at 17.5K.

Fashion Days recorded its highest downloads at 15.5K in the week of November 8. After this peak, downloads ranged from 1.7K to 5.9K. The active user base saw a notable increase, reaching 38.6K in the week of November 8, and ended the quarter with around 25.4K active users.

SHEIN - Shopping Online maintained a consistent download range of around 3K to 5.5K throughout the quarter, with a peak of 5.5K in the first week of November. Active users demonstrated a steady upward trend, starting at 33.2K and reaching 44.3K by the end of December.

H&M - we love fashion had a stable download range between 2K and 3.8K, peaking at 3.8K in the week of December 20. The active user base showed some variability, peaking at 92.2K in the week of November 22 and concluding the quarter with 71K active users.

For more detailed insights and trends, visit Sensor Tower.