AI Insights · Timothy · January 2022
Top 5 Apparel Apps on iOS in Oceania - Q4 2021
Discover the performance of the top 5 apparel apps on iOS in Oceania during Q4 2021, featuring download and active user trends.
In the fourth quarter of 2021, the top 5 apparel apps on iOS in Oceania demonstrated varied trends in downloads and active users, providing key insights into their performance. This data, sourced from Sensor Tower, offers a detailed look at the weekly metrics for these popular apps.
SHEIN - Shopping Online saw its weekly downloads start strong at around 31K at the end of September but experienced a gradual decline, reaching a low of approximately 14K in early December. However, there was a slight rebound towards the end of the year, with downloads climbing back to nearly 19K in the final week of December. Active users for SHEIN remained relatively stable, with a peak of about 374K in late November before tapering off to around 298K by the end of December.
Nike: Shoes, Apparel, Stories had a fluctuating download pattern, starting at about 9.4K in late September. Downloads dipped to around 5.7K in early December but saw a resurgence to approximately 8.8K in the week of December 20. Active users for Nike showed a similar trend, peaking at around 69K in the same week before closing the quarter at about 66K.
Culture Kings Australia experienced a notable spike in downloads, jumping from around 2.4K in early November to approximately 14K in the following week. This surge was followed by another peak of about 15K in late November. Active users mirrored this pattern, increasing from around 25K in late September to peaking at about 40K in late November, and maintaining around 40K towards the end of December.
JD Sports had a fairly steady download rate, starting at about 6K in late September and oscillating around the 5K mark throughout the quarter. Active users showed a gradual increase, starting at about 21K in late September and peaking at around 25K in late November, before slightly declining to about 20K by the end of December.
ASOS - Discover Fashion Online witnessed a drop in weekly downloads from approximately 8.4K at the end of September to a low of about 2.7K in mid-December. However, there was a slight recovery to around 5.5K by the end of December. Active users for ASOS remained relatively consistent, peaking at around 74K in late November before settling at about 53K towards the year's end.
For more detailed insights and trends, visit Sensor Tower.
