Top 5 Apparel Apps on iOS in New Zealand Q4 2021

During the fourth quarter of 2021, the top 5 apparel apps on iOS in New Zealand exhibited varying trends in weekly downloads and active users. Here's a closer look at their performance.

SHEIN - Shopping Online saw a mix of fluctuations in weekly downloads, starting strong with 5.2K downloads in late September and peaking at 6.2K in mid-October. However, the app experienced a decline towards the end of the quarter, settling at 3.4K downloads in the final week of December. Active users showed a gradual decrease from 50.8K in late September to 45.1K by the end of December.

Culture Kings New Zealand had a notable spike in early November with 9.3K downloads, followed by a drop to 2.9K in mid-November. The app recovered slightly towards the end of December, reaching 2.9K downloads again. Unfortunately, data on active users was not available for this period.

Glassons maintained relatively stable weekly downloads, with a peak of 3.7K in late September. Downloads tapered off to around 1.1K by the end of December. Active users remained consistent throughout the quarter, fluctuating slightly around the 11K mark.

JD Sports experienced a significant increase in weekly downloads in early November, jumping from 441 to 2.4K. Although there was a decline towards the end of December, the app maintained a solid user base with active users peaking at 3.8K in late November before dropping to 2.4K by the end of the year.

Nike: Shoes, Apparel, Stories saw steady weekly downloads, with a notable peak of 1.6K in late November and another spike to 1.5K in late December. Active users showed a positive trend, rising from 5.9K in late September to a peak of 8.8K in late December.

For more detailed insights and data, visit Sensor Tower.