AI Insights · Timothy · January 2022
Top 5 iOS Apparel Apps in Nigeria Q4 2021 Performance
Discover the performance trends of the top 5 apparel apps on iOS in Nigeria during Q4 2021, highlighting weekly downloads and active user metrics.
In the fourth quarter of 2021, the top 5 apparel apps on iOS in Nigeria showcased varying trends in downloads and active users. Here's a closer look at how each app performed, based on data from Sensor Tower.
SHEIN - Shopping Online saw a significant upward trend in weekly downloads, starting from 573 in late September and peaking at 1K in early December. The app also experienced a steady increase in weekly active users, growing from 4.2K to 5.5K by the end of December.
ASOS - Discover Fashion Online maintained a relatively stable download rate, hovering around 200-300 weekly downloads, with a slight peak at 346 in the week of November 22. Active users also showed a consistent pattern, fluctuating between 2.4K and 2.8K throughout the quarter.
ZARA experienced moderate growth in weekly downloads, reaching a high of 348 in early November before settling at 321 by the end of December. The app's active users increased from 1.3K to 1.7K over the quarter, indicating a steady user engagement.
Fashion Nova - Online Shopping displayed consistent weekly download figures, ranging between 200 and 286. Active users showed a gradual increase, rising from 1.2K in late September to 1.5K by the end of December.
PrettyLittleThing had a stable download trend, with weekly downloads oscillating between 172 and 273. The app's active users also saw a gradual rise, starting at 884 and reaching 1.3K by the end of the quarter.
These insights into the performance of top apparel apps on iOS in Nigeria during Q4 2021 highlight the dynamic nature of user engagement and app popularity in the region. For more detailed insights and data, visit Sensor Tower.
