AI Insights · Timothy · January 2022
Top 5 Apparel Apps on iOS in Mexico Q4 2021
Explore the performance of the top 5 apparel applications on iOS in Mexico during Q4 2021, including download trends and active user statistics.
In the fourth quarter of 2021, the top 5 apparel apps on iOS in Mexico showcased varying trends in downloads and active users. Here's a detailed look at the performance of each app:
SHEIN - Shopping Online exhibited strong download numbers throughout the quarter, peaking at about 55K in early November. Despite fluctuations, the app maintained a significant user base, with weekly active users ranging from approximately 1.2M to 1.4M.
Nike: Shoes, Apparel, Stories saw a notable increase in downloads in late December, reaching around 27K. The app's active user count remained relatively stable, hovering around 120K to 180K throughout the quarter.
H&M - we love fashion experienced a gradual rise in weekly downloads, culminating at roughly 21K in early November. Active users showed a steady trend, with numbers fluctuating between 140K and 187K.
ZARA had a consistent download rate, with a peak of approximately 15K in early November and late December. The app's active users saw an increase in November, maintaining a range from 57K to 72K.
BERSHKA revealed a significant spike in downloads, reaching about 10K in early November. Active users also displayed a positive trend, increasing to around 42K by the end of December.
These insights are based on data from Sensor Tower, offering a comprehensive view of the app performance in the apparel category on iOS in Mexico for Q4 2021. For more detailed analysis and insights, visit Sensor Tower.
