Top 5 iOS Apparel Apps Performance in the Middle East Q4 2021

In the fourth quarter of 2021, the top five apparel apps on iOS in the Middle East showcased varied performance metrics in terms of weekly downloads and active users. Here’s a detailed look at their trends based on Sensor Tower data.

SHEIN - Shopping Online saw a strong performance with weekly downloads starting at approximately 62.3K and peaking at 82.3K in the week of November 22. Active users grew steadily from 1.57M to a peak of 2.03M in the same week before slightly declining to 1.68M by the end of December.

Namshi - We Move Fashion experienced significant fluctuations in weekly downloads, beginning at around 20.5K and reaching a high of 47K in late November. Active users for Namshi increased from 151K at the start of the quarter to a peak of 182K in late November, before settling at around 155K by the end of the year.

COZY-Fashion shopping witnessed a consistent rise in weekly downloads, starting at 7K and peaking at 53.3K in the week of November 8. Active users followed a similar trend, increasing from 5.5K at the start of the quarter to a high of 91.5K in late November, before a slight decrease to 72.5K by the end of December.

SIVVI Online Shopping سيفي showed a robust increase in weekly downloads, beginning at 8.9K and peaking at 45.6K in the week of November 22. The active user base grew from 38.3K to a peak of 82.8K in the same week, ending the quarter with around 72.9K active users.

Max Fashion - ماكس فاشون displayed a steady rise in weekly downloads, starting at 17.3K and reaching a peak of 26.7K in early November. Active users for Max Fashion increased from 130K at the start of the quarter to a peak of 141K in late November, maintaining a stable figure of approximately 131K by the end of December.

These insights highlight the dynamic nature of the apparel app market in the Middle East. For more detailed data and analysis, visit Sensor Tower.