AI Insights · Timothy · January 2022
Top 5 iOS Apparel Apps in Latin America for Q4 2021
Discover the performance trends of the top 5 apparel apps on iOS in Latin America during Q4 2021, including download numbers and active user insights.
In the fourth quarter of 2021, the top 5 apparel apps on iOS in Latin America showed varying trends in downloads and active users. Below, we break down the performance of each app based on data from Sensor Tower.
SHEIN - Shopping Online experienced a consistent increase in weekly downloads, peaking at approximately 198K in early November. Active users also saw a notable rise, reaching nearly 3.7M in the same timeframe. However, by the end of December, downloads had decreased to about 143K, and active users slightly dipped to around 3.1M.
Lojas Renner - Comprar Roupas saw a steady growth in weekly downloads, peaking at approximately 36K in late November. Active user numbers also climbed, reaching around 351K in the same period. By the end of December, downloads dropped to about 23K, and active users slightly decreased to around 271K.
ZARA showed a consistent download rate, with a notable peak of around 36K in the last week of December. Active users also increased, peaking at approximately 217K in late November. By the end of the quarter, active users were around 197K.
Riachuelo – Comprar roupas had its highest weekly downloads at around 40K in early October. Active users peaked at approximately 149K during the same period. By the end of December, downloads had decreased to about 19K, and active users were around 96K.
Nike: Shoes, Apparel, Stories experienced fluctuating downloads, peaking at approximately 27K in the last week of December. Active users saw a significant increase, reaching around 186K in late November. By the end of the quarter, active users stabilized at around 128K.
For more detailed insights and data, visit Sensor Tower.