AI Insights · Timothy · January 2022
Top 5 Apparel Apps on iOS in Kenya Q4 2021
Explore the performance of the top 5 apparel apps on iOS in Kenya during Q4 2021. Insights include weekly downloads and active users.
During the fourth quarter of 2021, the top five apparel apps on the iOS platform in Kenya experienced varied performance trends. This analysis delves into the weekly downloads and active user metrics for these apps, providing a snapshot of their market presence. The data comes from Sensor Tower, where more detailed insights are available.
SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, starting at 131 and peaking at 252 in the week of November 22. The app's weekly active users showed a gradual increase from 1.1K to 1.3K towards the end of the quarter.
ZARA had a steady rise in weekly downloads, beginning at 56 and reaching 117 in the week of December 6. The active users also grew from 220 to 371 over the quarter, indicating increased engagement.
PrettyLittleThing experienced a notable uptick in downloads mid-quarter, with the highest being 77 in the week of November 15. Active users similarly saw a rise from 115 to 214 during the same period.
Fashion Nova - Online Shopping maintained a relatively stable download rate, peaking at 73 in the week of November 8. Its active user count increased from 201 to 254 by the end of December.
Lastly, ASOS - Discover Fashion Online exhibited a consistent download pattern, with a notable rise to 75 in the week of November 8. Active users grew steadily from 184 to 266 throughout the quarter.
These trends highlight the dynamic nature of the apparel app market on iOS in Kenya. For more detailed insights and data, visit Sensor Tower.
