AI Insights · Timothy · January 2022
Top 5 Apparel Apps on iOS in Ireland Q4 2021
Discover the performance of the leading apparel apps on iOS in Ireland during Q4 2021, including download and active user trends. Data from Sensor Tower.
The fourth quarter of 2021 showcased interesting trends for the top apparel apps on iOS in Ireland. Here's a detailed look at the performance of JD Sports, ASOS - Discover Fashion Online, SHEIN - Shopping Online, Nike: Shoes, Apparel, Stories, and ZARA.
JD Sports showed a notable peak in weekly downloads, reaching approximately 12.5K in the week of November 22. This surge was reflected in their weekly active users, which increased from around 9.7K at the start of the quarter to a high of 24.8K during the same week. The app maintained a strong presence throughout the quarter, ending with around 13.9K active users in the last week of December.
ASOS - Discover Fashion Online saw a consistent pattern in weekly downloads, peaking at around 3.3K in mid-November. Their active user base remained relatively stable, averaging around 16K users per week, with a peak of 20.9K in late November. The app concluded the quarter with approximately 15.2K active users.
SHEIN - Shopping Online experienced varied weekly downloads, peaking at about 3.6K at the start of October. The app's active user count was strong, starting at around 96.4K and peaking at 105.9K in late November. Despite a slight decline towards the end of the quarter, the app maintained a robust user base of around 80.7K by the end of December.
Nike: Shoes, Apparel, Stories demonstrated fluctuating download numbers, with a significant spike to about 5.5K in the week of November 22. The active user count showed a notable increase during the quarter, reaching a peak of 44.7K in late November before stabilizing to around 27.5K by the end of December.
ZARA had a steady increase in weekly downloads, peaking at approximately 3.7K in late November. The active user base also saw a significant boost, reaching around 25.5K during the same period. The app ended the quarter with a consistent active user count of approximately 18K.
These insights, derived from Sensor Tower data, highlight the dynamic performance of leading apparel apps in Ireland's iOS market during Q4 2021. For more detailed analysis and insights, visit Sensor Tower.
