AI Insights · Timothy · January 2022
Top 5 Apparel Apps on iOS in Guatemala Q4 2021
In Q4 2021, SHEIN, ZARA, FARFETCH, Distefano Shop, and BERSHKA showed varying trends in downloads and active users in Guatemala on the iOS platform.
In Q4 2021, the top 5 apparel apps on the iOS platform in Guatemala exhibited diverse performance trends. According to data from Sensor Tower, these apps included SHEIN - Shopping Online, ZARA, FARFETCH - Shop Luxury Fashion, Distefano Shop, and BERSHKA.
SHEIN - Shopping Online saw a steady increase in weekly downloads, peaking at around 1.4K in early November before experiencing a slight decline toward the end of the quarter, ending with approximately 1K downloads in the last week of December. Weekly active users for the app consistently grew from 16.9K at the beginning of October to 20.8K by the end of December.
ZARA experienced moderate growth in weekly downloads, starting at 191 in late September and reaching up to 374 in mid-December. Active users also saw a gradual increase, starting from 1.4K in late September and reaching nearly 1.7K by the end of December.
FARFETCH - Shop Luxury Fashion had fluctuating download numbers, with notable peaks such as 301 downloads in early December. Active users also varied, peaking at 533 in early December and maintaining around 415 active users by the end of the quarter.
Distefano Shop experienced a notable spike in weekly downloads, particularly around mid-November, with downloads reaching up to 353. The trend remained relatively high, with another peak of 269 downloads in late December.
Lastly, BERSHKA showed a consistent increase in both downloads and active users throughout the quarter. Weekly downloads peaked at 218 in late November, while active users increased steadily from 623 in late September to 865 by the end of December.
For more detailed insights and data, visit Sensor Tower.