Top 5 Apparel Apps on iOS in Greece for Q4 2021

In the fourth quarter of 2021, the top five apparel apps on the iOS platform in Greece showed varied performance in terms of downloads and active users. Here's a closer look at their trends.

ABOUT YOU Online Fashion Shop experienced a notable decline in weekly downloads, starting strong at 13.3K in late October but dropping to about 1.7K by the end of December. Active users saw a peak in late October with approximately 27.9K but fluctuated down to around 22K by the end of the quarter.

SHEIN - Shopping Online maintained relatively stable weekly download numbers, fluctuating between 1.6K and 2.5K. Active user metrics showed a slight decline, starting at around 86K in late September and ending the year at approximately 78.6K.

ZARA saw a consistent range in weekly downloads, peaking at about 1.5K by the end of December. Active users experienced a noticeable increase, reaching a high of approximately 14.6K in late November before settling at around 9.7K by the end of the year.

H&M - we love fashion had a significant spike in downloads in mid-October, reaching around 2.3K, but this decreased to roughly 1.2K by the end of December. Active users also followed a downward trend, starting from approximately 24K in early October and ending at around 19.3K in late December.

Lyst: Shop Fashion Brands showed a varied download pattern, peaking at about 2.1K in early November but dropping to around 944 by the end of the year. Active users saw a peak in mid-November at approximately 4.4K, but this number decreased to about 3.3K by late December.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.