Top 5 Apparel Apps on iOS in Ghana Q4 2021

In the fourth quarter of 2021, the top 5 apparel apps on iOS in Ghana showed varying performance trends in terms of weekly downloads and active users. Here's a closer look at their metrics:

SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads, peaking at around 398 in the week of November 22 and reaching its lowest at approximately 140 in the week of December 20. Active users saw a gradual increase, starting from 1.3K at the beginning of the quarter and peaking at over 1.7K in late November.

ASOS - Discover Fashion Online maintained a relatively stable download rate, with a peak of around 188 in early December and a low of 89 in the week of November 8. Active users showed a steady increase, starting at 823 and climbing to 1.1K by the end of the quarter.

ZARA saw its weekly downloads peak at approximately 199 in early December, with the lowest point being 80 in mid-October. Active users increased consistently from 277 at the start of the quarter to 427 by mid-December.

Fashion Nova - Online Shopping showed consistent weekly downloads, fluctuating between 106 and 162 throughout the quarter. Active users saw a steady rise from 606 at the beginning of the quarter to 756 in early December, before slightly declining to 719 by the end of December.

FARFETCH - Shop Luxury Fashion had weekly downloads ranging from 85 to 162, peaking in late November. Active users increased from 168 at the start of the quarter to 267 by the end of November, maintaining around 230 to 240 through December.

These insights are sourced from Sensor Tower, where you can find more detailed analytics and trends for these and other applications.