Top 5 Apparel Apps on iOS in France in Q4 2021

In the fourth quarter of 2021, the top 5 apparel applications on the iOS platform in France showed varying trends in weekly downloads and active users. Here’s a detailed look at how each app performed during this period.

SHEIN - Shopping Online saw a steady weekly download trend, starting at around 36K in late September and experiencing minor fluctuations, peaking at approximately 39K in early October. The app ended the quarter with downloads around 35K. Weekly active users for SHEIN started at about 1.08M, showing a peak of 1.21M in late November, before declining to approximately 893K by the end of December.

Zalando – Online fashion experienced a consistent download rate, beginning at 23K in late September and peaking at around 27K in late November. By the end of December, downloads had decreased to about 17K. Weekly active users for Zalando started at approximately 374K, peaked at 486K in late November, and concluded the quarter at around 345K.

ASOS - Discover Fashion Online had a varied download trend, starting at 18K in late September, peaking at 25K in late November, and ending the quarter at around 14K. Weekly active users began at 237K, saw a significant rise to 321K in late November, and finished the quarter at approximately 186K.

Nike: Shoes, Apparel, Stories also showed a fluctuating download pattern, starting at about 19K in late September, peaking at 23K in late November, and ending at around 17K in late December. Active users for Nike started at approximately 352K, peaked at 453K in late November, and concluded the quarter at around 272K.

ZARA had a stable download trend, beginning at 16K in late September, peaking at 37K in late November, and ending the quarter at around 15K. Weekly active users for ZARA started at approximately 209K, peaked at 288K in late November, and finished the quarter at around 196K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.