AI Insights · Timothy · January 2022
Top 5 Apparel Apps on iOS in Spain Q4 2021
In Q4 2021, the top 5 apparel apps in Spain on the iOS platform experienced varied performance in downloads and active users. [SHEIN - Shopping Online](https://app.sensortower.com/overview/878577184?country=US) led the pack in terms of downloads.
In the fourth quarter of 2021, the top 5 apparel apps in Spain on the iOS platform showcased diverse performance trends. The data, sourced from Sensor Tower, reveals interesting insights into weekly downloads and active user metrics for these apps.
SHEIN - Shopping Online saw significant weekly downloads, peaking at around 43K in early November. The app's downloads fluctuated throughout the quarter, ending the year with approximately 18K weekly downloads. Active users for SHEIN displayed a similar trend, with a high of 818K in early November before settling to around 614K by the end of December.
Zalando – Online fashion experienced a relatively steady download rate, starting at 16K in late September and peaking at 26K in mid-October. By the end of December, downloads had slightly decreased to around 13K. Zalando's active users showed a consistent pattern, starting at 163K and reaching a high of 213K in late November before ending the quarter at approximately 150K.
ZARA maintained a steady weekly download rate, with a notable spike to 40K in late November. The app's downloads stabilized around 12K towards the end of December. Active users for ZARA followed a similar trajectory, peaking at 179K in late November and concluding the quarter at around 119K.
PULL&BEAR experienced moderate weekly downloads, with a significant increase to 26K in late November. The app's downloads then stabilized around 8K towards the end of December. Active users for PULL&BEAR showed a steady increase, peaking at 81K in late November before stabilizing at around 51K by the end of the year.
Nike: Shoes, Apparel, Stories had a varied download rate, starting at 10K in late September and peaking at 14K in late November. By the end of December, the app's downloads were around 9K. Nike's active users displayed fluctuations, starting at 123K and reaching a high of 163K in late November, before ending the quarter at approximately 90K.
For more detailed insights and data, visit Sensor Tower.