AI Insights · Timothy · January 2022
Top 5 Apparel Apps on iOS in Estonia Q4 2021
A look at the performance of the top 5 apparel apps on iOS in Estonia during Q4 2021, highlighting trends in downloads and active users.
During the fourth quarter of 2021, the top 5 apparel apps on iOS in Estonia showcased varied performance trends. Here's a detailed look at their weekly downloads and active user metrics, based on data from Sensor Tower.
Zalando – Online fashion saw a notable spike in weekly downloads mid-October, peaking at approximately 1.4K in the week of October 25. However, this was followed by a decline, ending the quarter with downloads dropping to around 139 in the final week of December.
ABOUT YOU Online Fashion Shop experienced a significant surge in downloads in mid-November, reaching around 1.4K during the week of November 15. The app maintained a relatively stable download rate for the rest of the quarter, with a slight uptick to about 325 downloads in the last week of December.
BestSecret had a consistent increase in weekly downloads, peaking at 623 in the week of November 15. Although there was a slight decrease afterwards, the app maintained a steady rate, ending the quarter with 218 downloads in the final week of December.
SHEIN - Shopping Online exhibited a gradual increase in downloads, with a peak of 342 in the week of November 15. The app saw slight fluctuations but ended the quarter strong with 291 downloads in the last week of December.
ASOS - Discover Fashion Online had a more subdued performance compared to the others. The app's downloads peaked at 223 in the week of November 22, followed by a downward trend, concluding the quarter with 127 downloads in the final week of December.
These insights provide a snapshot of the competitive landscape among apparel apps on iOS in Estonia for Q4 2021. For more detailed analytics and trends, visit Sensor Tower.
