Top 5 Apparel Apps on iOS in Denmark: Q4 2021 Performance

During the fourth quarter of 2021, the top five apparel applications on the iOS platform in Denmark demonstrated varying performance trends. Here’s a closer look at the weekly downloads and active user metrics for these apps.

Zalando – Online fashion experienced a fluctuating trend in weekly downloads, starting at approximately 3.7K and peaking at around 5K in late November. The app saw a slight decline towards the end of the quarter, stabilizing at about 3K weekly downloads. Active users showed a steady increase from 105K at the beginning of the quarter to a peak of 144K in late November, before declining to 104K by the end of December.

H&M - we love fashion saw its weekly downloads peak at 6.9K in late November, having started the quarter at around 2.8K. The active user base for H&M grew from 86K to a peak of 106K in late November, before decreasing to approximately 80K by the end of December.

NA-KD - Shop Fashion Online had a varied download trend, peaking at 3.8K in mid-October. Active users started at 13.8K and showed minor fluctuations, ending the quarter at approximately 14.1K.

ONLY STORES experienced significant fluctuations in weekly downloads, reaching a peak of 5.7K in late October. The app's active users increased from 14.2K to a peak of 17.3K in late November, before settling at around 16K by the end of December.

ASOS - Discover Fashion Online had a steady download rate, peaking at approximately 2.9K in late November. The app's active users saw a steady increase from 26K to around 28.2K in late November, before experiencing a slight decline to 24K by the end of December.

These insights, drawn from Sensor Tower data, highlight the dynamic nature of user engagement with apparel apps on the iOS platform in Denmark during Q4 2021. For more detailed insights and analytics, visit Sensor Tower.