AI Insights · Timothy · December 2021
Top 5 Apparel Apps on iOS in Switzerland in Q4 2021
Discover the performance trends of the top 5 apparel apps on iOS in Switzerland during Q4 2021. Data highlights weekly downloads, active users, and revenue.
The fourth quarter of 2021 saw interesting trends for the top 5 apparel applications on the iOS platform in Switzerland. Here, we break down the performance data for Zalando – Online fashion, SHEIN - Shopping Online, H&M - we love fashion, BestSecret, and ABOUT YOU Online Fashion Shop.
Zalando – Online fashion experienced a steady increase in weekly downloads, peaking at approximately 7.7K in the week of November 22. However, downloads saw a decline towards the end of the quarter, closing at around 4.3K in the final week of December. Weekly active users fluctuated throughout the quarter, with a notable peak of 140K in the week of November 22, before settling at around 96K in the last week of December.
SHEIN - Shopping Online showed a gradual decline in weekly downloads, starting at 3.8K in early October and ending at about 2.7K in late December. Despite this, weekly active users remained relatively stable, peaking at 80K in the week of November 22, before ending the quarter at approximately 61K.
H&M - we love fashion saw a peak in weekly downloads at 5.9K in the week of November 22, followed by a decline to around 2.2K by the end of December. The app's weekly active users also showed fluctuations, reaching a high of 111K in the week of November 22 and ending the quarter at around 82K.
BestSecret experienced a significant increase in weekly downloads in early November, peaking at approximately 6.3K in the week of November 15. Downloads then declined, closing at about 1.3K in the last week of December. Weekly active users followed a similar trend, peaking at around 14K in mid-November and ending the quarter at approximately 10.6K.
ABOUT YOU Online Fashion Shop saw a peak in weekly downloads at around 3.7K in mid-November, although downloads decreased to approximately 1.2K by the end of December. Weekly active users remained relatively stable throughout the quarter, peaking at 14.4K in late October and ending the quarter at around 12K.
For more detailed insights and data, visit Sensor Tower.
