Top 5 Apparel Apps on iOS in Brazil Q4 2021

In Q4 2021, the top 5 apparel apps on iOS in Brazil showcased varying trends in weekly downloads and active users, with some apps experiencing significant fluctuations. The data, sourced from Sensor Tower, provides detailed insights into the performance of these leading apps.

SHEIN - Shopping Online demonstrated robust weekly download numbers, peaking at around 104K in the week of November 8. However, downloads saw a gradual decline towards the end of the quarter, ending at approximately 73K in the final week of December. The app maintained high user engagement, with weekly active users surpassing 1.5M in early November and settling at around 1.3M by the end of the quarter.

Lojas Renner - Comprar Roupas saw a steady increase in downloads, reaching a peak of around 35K in the week of November 22. Active users also showed an upward trend, peaking at approximately 351K during the same period. Despite a slight decrease towards the end of the quarter, the app maintained a strong user base with around 271K active users in the final week of December.

Riachuelo – Comprar roupas experienced a decline in weekly downloads from approximately 40K in late September to around 19K by the end of December. Active users mirrored this trend, decreasing from around 149K to about 96K over the same period.

C&A: Moda Masculina e Feminina saw gradual growth in downloads, peaking at about 19K in the week of November 22. Weekly active users showed a similar trend, reaching a high of approximately 121K during the same week. However, both metrics saw a decline towards the end of the quarter, with downloads dropping to around 9K and active users to about 55K.

ZARA maintained consistent download numbers, with a notable increase in the week of December 20, reaching approximately 15K. Active users followed a stable trend, peaking at around 94K in late November and ending the quarter at roughly 69K.

For more detailed insights and analytics, visit Sensor Tower.