AI Insights · Timothy · January 2022
Top 5 Apparel Apps on iOS in Belgium: Q4 2021
Discover the performance trends of the top 5 apparel apps on iOS in Belgium during Q4 2021, including weekly downloads and active users.
In the fourth quarter of 2021, the top 5 apparel apps on iOS in Belgium showcased varying trends in weekly downloads and active users. Below, we dive into the performance of each app based on data from Sensor Tower.
Zalando – Online fashion experienced a consistent download rate throughout the quarter, peaking at 9.7K in the week of November 22. Active users saw a notable increase from 134K in late September to 172K in late November, followed by a decline to 126K by the end of December.
SHEIN - Shopping Online maintained steady weekly downloads, with a slight peak at 5.7K in early October and another at 4.9K in late November. Active users fluctuated, starting at 198K in late September, peaking at 217K in late November, and ending at 161K by the end of December.
H&M - we love fashion showed a varied download pattern, with a peak of 4.7K in mid-October and another at 4.8K in late November. Active users witnessed a surge from 93K in late September to 115K in late November, followed by a decline to 87K by the end of December.
ZARA had a relatively stable download rate, with a significant increase to 5.3K in late November. Active users also saw a spike, rising from 35K in late September to 48K in late November, and settling at 34K by the end of December.
Nike: Shoes, Apparel, Stories displayed consistent weekly downloads, peaking at 4.4K in late November. Active users grew from 58K in late September to 68K in late November, before dropping to 55K by the end of December.
These trends illustrate the dynamic nature of the apparel app market in Belgium on the iOS platform during Q4 2021. For more detailed insights, visit Sensor Tower.
