AI Insights · Timothy · January 2022
Top 5 Apparel Apps on iOS in Australia Q4 2021
In Q4 2021, the top 5 apparel apps on iOS in Australia showed varied performance in terms of weekly downloads and active users. Here’s a closer look at their trends.
During the fourth quarter of 2021, the top five apparel apps on iOS in Australia demonstrated distinct trends in downloads and active user engagement. Data from Sensor Tower provides a comprehensive view of their performance.
SHEIN - Shopping Online saw a gradual decline in weekly downloads from approximately 26K at the end of September to around 11K in early December. However, there was a noticeable uptick in the last two weeks of December, with downloads reaching about 15K. Active users fluctuated throughout the quarter, peaking at 320.8K in the week of November 22 before settling at around 252.6K by the end of December.
Nike: Shoes, Apparel, Stories experienced a steady decrease in downloads, starting from 8.6K in late September and dropping to 5.1K in early December. By the end of the year, downloads had slightly recovered to around 6.7K. Active user metrics reflected a similar trend, with numbers declining from 59.9K to 49.4K during the quarter, before rebounding to 59.0K in the final week of December.
Culture Kings Australia noted significant spikes in downloads, particularly in early November with 14.2K and late November with 15.1K. The quarter concluded with a moderate download rate of about 7.9K. Active users mirrored this pattern, increasing from 28.3K in late September to a peak of 40.7K in late November, and maintaining around 39.7K at the end of December.
ASOS - Discover Fashion Online experienced a consistent decline in weekly downloads, beginning at 7.8K at the end of September and decreasing to approximately 2.4K by mid-December. However, there was a slight increase to 5.1K in the final week of December. Active users saw a peak of 68.3K in the week of November 22 but generally trended downwards, ending the quarter at around 47.9K.
JD Sports had relatively stable download numbers throughout the quarter, ranging from 3.7K to 6.9K, with a noticeable peak in mid-November. Active users showed a gradual increase from 19.4K at the end of September to 21.4K in late November before settling at approximately 17.6K by the end of December.
These insights, provided by Sensor Tower, highlight the dynamic nature of user engagement and app downloads in the apparel category on iOS in Australia. For more detailed analytics and trends, visit Sensor Tower.
