Top 5 Apparel Apps on iOS in Africa Q4 2021

The fourth quarter of 2021 saw a dynamic landscape for the top 5 apparel apps on iOS in Africa. Here's a closer look at their performance trends, based on data from Sensor Tower.

SHEIN - Shopping Online maintained a consistent presence, with weekly downloads peaking at around 23.2K mid-November before tapering off to approximately 11.7K by the end of December. Weekly active users fluctuated, reaching a high of about 239K towards late November, before settling down to around 178K in the final week of December.

ZARA experienced a steady increase in weekly downloads, with a notable spike to around 11.8K in the week of November 22. Active users also saw an upward trend, peaking at approximately 55.3K in the same week, before stabilizing at around 46.2K by the end of the quarter.

Max Fashion - ماكس فاشون showed a significant rise in weekly downloads from early October, reaching approximately 5.3K by November 8. This growth was mirrored in its active user base, which peaked at around 25.2K in the final week of December, reflecting consistent user engagement throughout the quarter.

إتش أند إم: تسوق ملابس أونلاين had a spike in downloads in early November, hitting around 5.9K. The weekly active users followed a similar pattern, peaking at about 17.2K during the same period before stabilizing at around 13K by the end of December.

BERSHKA saw a significant increase in downloads towards late November, reaching approximately 5.6K. Active users also spiked during this period, peaking at around 11.8K before stabilizing to approximately 5.7K by the end of December.

These insights provide a snapshot of the competitive landscape for apparel apps in Africa's iOS market during Q4 2021. For more detailed analytics and trends, visit Sensor Tower.