AI Insights · Timothy · January 2022
Top 5 Shopping Apps on Android in South Africa: Q4 2021
An in-depth look at the performance of the top 5 shopping apps on Android in South Africa during the fourth quarter of 2021, based on data from Sensor Tower.
Performance of Top 5 Shopping Apps on Android in South Africa: Q4 2021
In the fourth quarter of 2021, several shopping apps on the Android platform saw notable trends in downloads and active users in South Africa. Here’s a closer look at the performance of the top 5 shopping apps, based on data from Sensor Tower.
SHEIN-Shopping Online
The app had a significant fluctuation in weekly downloads, starting strong with approximately 75K downloads in the last week of September and peaking at around 92K in the first week of October. However, there was a noticeable decline towards the end of the quarter, reaching a low of about 13K in early December before slightly recovering to 20K by the end of the year. Active users also showed a mixed trend, starting at 362K and seeing a peak of 447K in mid-November, before dipping to 306K by the end of December.
Takealot – Online Shopping App
This app maintained a steady stream of downloads, with a peak of approximately 87K in the fourth week of November. The downloads then gradually decreased, ending the quarter at around 28K. Active user numbers mirrored this trend, starting at 349K and peaking at 507K in late November before declining to 385K by the end of December.
Wish: Shop and Save
The app’s downloads saw an upward trend early in the quarter, reaching a peak of about 38K in mid-October. However, there was a significant drop towards the end of the quarter, with downloads falling to around 11K in early December and slightly increasing to 13K by the end of the year. Active users followed a similar pattern, starting at 46K, peaking at 69K in mid-October, and ending the quarter at 41K.
Pick n Pay asap!
Downloads for this app were relatively stable throughout the quarter, peaking at around 38K in late November before dropping to approximately 8K by the end of December. Active users showed a steady increase early in the quarter, reaching a high of 69K in late November, and then decreasing to about 43K by the end of December.
Superbalist Shopping App
Superbalist experienced an increase in downloads, peaking at around 34K in late November. However, the downloads dropped to about 11K by the end of December. Active users started at 100K and saw a peak of 125K in late November, before stabilizing at around 103K by the end of the year.
For more detailed insights and analysis, visit Sensor Tower.
