AI Insights · Timothy · January 2022
Top 5 Shopping Apps on Android in Sweden Q4 2021
Explore the performance of the top 5 shopping apps on Android in Sweden during Q4 2021, based on weekly downloads and active user trends.
In the fourth quarter of 2021, the shopping app landscape in Sweden saw interesting trends in downloads and active users. Here’s a breakdown of the performance of the top five shopping apps on the Android platform, with data sourced from Sensor Tower.
Klarna | Shop now. Pay later. experienced fluctuating weekly downloads, starting at around 8.6K in early October and dropping to approximately 4.5K mid-month, before climbing back to over 6.3K by the end of December. Active users showed a steady increase from around 243K in early October to a peak of over 301K at the end of November, before settling at approximately 267K in the last week of December.
Joom. Shopping for every day saw varied weekly downloads, with a notable spike to over 6K in mid-October. Downloads then fluctuated between 2.4K and 4.1K for the rest of the quarter. Active users initially grew from approximately 29K to a peak of around 34K in mid-October, maintaining an average of around 30K to 32K through the end of the quarter.
Lidl Plus had consistent weekly downloads, ranging from approximately 2.6K to 6.3K, with a significant surge in early December. Active users demonstrated a steady climb from around 59K to a peak of approximately 64K by the end of November, before slightly dropping to around 56K in the final week of December.
BestSecret showed varied weekly downloads, starting at around 2.2K in early October, peaking at approximately 7.3K in mid-November, and then stabilizing between 2.8K and 3.5K towards the end of December. Active users followed a similar pattern, rising from about 15.7K in early October to over 25K by mid-November, and then stabilizing around 21K to 23K in December.
Amazon Shopping maintained a steady increase in weekly downloads, starting from approximately 3.1K in early October and ending at around 4.2K by the end of December. Active users showed a gradual rise from about 91.9K to a peak of 106K by the end of November, before slightly decreasing to around 98.3K in the final week of December.
For more detailed insights and data, visit Sensor Tower.
