Top 5 Shopping Apps on Android in Russia Q4 2021

Throughout Q4 2021, the top shopping apps on the Android platform in Russia displayed notable trends in downloads and active user metrics. Below, we examine the performance of the top five shopping apps: AliExpress: интернет-магазин, Wildberries, OZON: товары, одежда, билеты, Кошелёк: карты, кэшбэк, оплата, and Магнит: акции и доставка.

AliExpress: интернет-магазин saw a steady increase in weekly downloads, peaking at around 426.8K in early November. This was followed by a dip, with downloads decreasing to approximately 197.6K by the end of November before recovering to 312.1K by the end of December. Active users for the app showed a significant rise in early November, reaching around 5.8M, before stabilizing at approximately 4M towards the end of the quarter.

Wildberries experienced consistent weekly downloads throughout the quarter, with a notable increase in early December, peaking at around 299.8K. Active users grew steadily from 14.5M at the start of October to a peak of 17.4M by the third week of December, before slightly dropping to 16.2M by the end of the month.

OZON: товары, одежда, билеты showed a similar trend with a peak in weekly downloads of approximately 306.2K in mid-December. Active users increased from 11.3M at the start of October to a peak of 14.4M by the third week of December, before ending the quarter at about 13.7M.

Кошелёк: карты, кэшбэк, оплата saw significant growth in weekly downloads, especially in late November and December, peaking at around 391.6K. Active users remained relatively stable, fluctuating between 2.1M and 2.2M throughout the quarter.

Магнит: акции и доставка experienced a steady increase in weekly downloads, peaking at approximately 193.8K in early December. Active users also saw a rise, reaching around 2M in the same period before slightly decreasing to 1.9M by the end of December.

These insights are based on data from Sensor Tower, and more detailed analytics can be accessed through their platform.