AI Insights · Timothy · January 2022
Top 5 Shopping Apps on Android in Oceania Q4 2021
Discover how the top 5 shopping apps performed on the Android platform in Oceania during Q4 2021, including trends in downloads and active users.
In the fourth quarter of 2021, the top 5 shopping applications on the Android platform in Oceania showed varied performance in terms of downloads and active users. Here’s a detailed look at each app's performance:
Shop: All your favorite brands from Shopify Inc. saw its weekly downloads fluctuating throughout the quarter. The app started with around 20.8K downloads at the end of September, dipping to a low of approximately 12.5K by the end of December. Active users for the app rose from 128K in late September to a peak of nearly 170K in late November, before settling at around 145K by the end of December.
SHEIN-Shopping Online maintained relatively stable download numbers, starting the quarter with about 18.5K downloads and ending with approximately 10.2K. Active user trends showed a slight decline, moving from 212K active users in late September to about 195K by the end of December.
Everyday Rewards experienced significant fluctuations in downloads, particularly with a spike in mid-November reaching as high as 26.1K. By the end of December, downloads had reduced to around 8.2K. The app’s active user base saw a peak in mid-November with nearly 295K users, before declining to approximately 213K by the end of December.
Klarna | Shop now. Pay later. from Klarna Bank AB (publ) showed a steady increase in weekly downloads, starting from about 6.5K in late September and reaching a peak of around 20K by early December. Active users also increased over the quarter, growing from 60.5K in late September to around 93K by early December, before slightly declining to about 73K by the end of the month.
Afterpay: Shop Smarter had a consistent download rate, beginning the quarter with around 8.4K downloads and peaking at approximately 11.1K in mid-December, before dropping to 6.9K at the end of December. Active users fluctuated throughout the quarter, peaking at nearly 293K in late November and ending the quarter with around 259K.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.
