AI Insights · Timothy · January 2022
Top 5 Shopping Apps on Android in Kenya Q4 2021
Discover the performance trends of the top 5 shopping apps on the Android platform in Kenya during the fourth quarter of 2021, based on Sensor Tower data.
During the fourth quarter of 2021, the top 5 shopping apps on the Android platform in Kenya exhibited varied performance trends in terms of weekly downloads and active users, according to data from Sensor Tower.
JUMIA Online Shopping showed significant fluctuations in weekly downloads, peaking at approximately 256K in the week of November 1. However, downloads saw a decline towards the end of the quarter, reaching around 44.7K in the final week of December. The app's weekly active users followed a similar pattern, increasing from 358K at the start of the quarter to a peak of 550K in early November, before declining to 323K by the end of December.
Kilimall - Affordable Shopping experienced a notable increase in weekly downloads, peaking at about 77.9K during the first week of November. The app's downloads then gradually decreased, closing the quarter at approximately 26.7K. Kilimall's weekly active users mirrored this trend, rising from 166K at the beginning of the quarter to a high of 245K in early November, before settling at 204K by the end of December.
Alibaba.com - B2B marketplace saw a sharp decline in weekly downloads from 46.6K at the start of the quarter to around 6.3K by the last week of December. Meanwhile, weekly active users dropped significantly from 288K at the beginning of the quarter to approximately 191K by the end of December.
Lucky Ten had relatively stable weekly downloads, ranging between 6.5K and 11K throughout the quarter. The app's weekly active users also remained consistent, fluctuating around 45K to 47K from September through December.
MAF Carrefour Online Shopping experienced a peak in weekly downloads at about 29.1K during the week of November 22. However, downloads decreased towards the end of the quarter, ending at roughly 5.3K in the final week of December. The app's weekly active users saw an increase from 31.4K at the start of the quarter to 37.1K by the end of December.
For more detailed insights and data, visit Sensor Tower.
