Top 5 Shopping Apps on Android in Kenya Q4 2021

In Q4 2021, the leading shopping apps on the Android platform in Kenya showed varied performance in terms of downloads and active users. Here’s a closer look at the top 5 apps.

JUMIA Online Shopping experienced significant fluctuations in weekly downloads. Starting at 122K in the last week of September, downloads peaked at 256K in the first week of November before gradually declining to about 45K by the end of December. Weekly active users also saw a rise, peaking at approximately 549K in early November, before falling to around 323K by the end of the quarter.

Kilimall - Affordable Shopping demonstrated a steady increase in weekly downloads, starting at 25K in late September and reaching a high of 77.9K in early November. By the end of December, downloads had tapered off to roughly 27K. The app’s active users followed a similar trend, increasing to a peak of 244.7K in early November and then decreasing to about 204K by the end of December.

Jiji Kenya: Buy & Sell Online saw its weekly downloads fluctuate throughout the quarter. Downloads began at 33.5K in late September, peaked at 26.5K in mid-November, and ended the year at approximately 12.9K. Active users showed a slight decline, starting at 166K in late September and dropping to about 141K by the end of December.

Alibaba.com - B2B marketplace had a notable spike in downloads at the beginning of the quarter with 46.6K in late September, which then saw a sharp decline to around 6.3K by the end of December. Active users for the app displayed a gradual decrease from 288K in late September to about 191K by the end of the year.

On Sale displayed significant variability in weekly downloads. Starting at 11.9K in late September, downloads peaked at 19.5K in the final week of December. This app did not report active user data for the quarter.

The data for these insights comes from Sensor Tower, where more detailed analytics and trends can be found.