Top 5 Shopping Apps on Android in Italy - Q4 2021

In Q4 2021, the top 5 shopping apps on Android in Italy exhibited diverse trends in their weekly downloads and active users, according to data from Sensor Tower. Here’s a closer look at the performance of each app:

Zalando – online fashion store saw a fluctuating pattern in its weekly downloads, peaking at around 42K in mid-October and then gradually declining to approximately 25K by the end of December. The app’s weekly active users showed a similar trend, starting at nearly 600K and reaching a high of around 880K towards the end of November before tapering off to about 645K by the year-end.

Stocard - Rewards Cards Wallet experienced a steady increase in weekly downloads, rising from about 31K at the beginning of October to a peak of roughly 47K in the last week of December. Active user numbers for Stocard remained relatively stable, fluctuating between 812K and 938K throughout the quarter.

SHEIN-Shopping Online showed a more varied pattern in weekly downloads, starting strong with about 46K in late September but declining to around 19K by mid-December. Weekly active users for SHEIN peaked at approximately 2.9M in late November but saw a downward trend towards the end of the year, finishing at around 2.2M.

Amazon Shopping maintained a consistent performance in weekly downloads, starting at around 30K and peaking at approximately 39K in mid-December. The app’s weekly active users hovered around 3M to 3.5M, with noticeable peaks during the holiday shopping season.

Lidl Plus had a notable spike in weekly downloads, particularly in early October and late November, reaching up to 51K and 47K respectively. The app’s weekly active users remained quite consistent, ranging from around 338K to 383K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.