AI Insights · Timothy · January 2022
Top 5 Shopping Apps on Android in Ghana Q4 2021
Discover the performance trends of the top 5 shopping apps on the Android platform in Ghana during the fourth quarter of 2021, based on data from Sensor Tower.
In the fourth quarter of 2021, the top 5 shopping apps on the Android platform in Ghana showcased varying performance trends in terms of downloads and active users. Here's a detailed look at how each app fared during this period, based on data from Sensor Tower.
JUMIA Online Shopping experienced significant fluctuations in its weekly downloads. Downloads peaked at 180K during the week of November 1, followed by a decrease to around 42K in late December. Active users showed a similar pattern, starting at 673K at the beginning of the quarter, peaking at 840K in early November, and then declining to 574K by the end of December.
KiKUU: Online Shopping Mall maintained a relatively stable download rate throughout the quarter, with a high of 20.7K in mid-December and a low of 9.7K in early October. The app's active users mirrored this stability, starting at 161K in late September, peaking at 177K in early November, and ending the quarter at approximately 165K.
Alibaba.com - B2B marketplace saw a notable spike in downloads in late September, reaching 42K, but then experienced a significant drop to around 8K in mid-October. Downloads recovered slightly towards the end of the quarter, reaching 16.7K in mid-December. Active users followed a similar trend, starting at 375K and ending the quarter at 270K, with a peak of 338K in late October.
Franko Trading showed moderate download activity, with a high of 5.1K in mid-December and a low of 2.5K in late December. The app's active users remained relatively steady, starting at 26K in late September, peaking at 28K in late October, and concluding the quarter at 23K.
Maxbuy Online Shopping, a newer entrant, had a gradual increase in downloads, with a significant spike to 6.9K in early November. Downloads then stabilized around 1.2K to 2.5K towards the end of the quarter.
These insights into the performance of top shopping apps in Ghana during Q4 2021 are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
