AI Insights · Timothy · January 2022
Top 5 Shopping Apps on Android in Denmark, Q4 2021
Explore the performance trends of the top 5 shopping apps on Android in Denmark for Q4 2021. Discover insights on downloads, active users, and more.
In Q4 2021, the top 5 shopping apps on Android in Denmark exhibited varying trends in downloads and active users. Let's dive into the performance of each app based on Sensor Tower data.
Ønskeskyen saw significant growth in weekly downloads, peaking at approximately 4.2K in mid-November. Active users increased from around 15.7K at the beginning of the quarter to a peak of 20.4K in mid-November before slightly declining to 16.5K by the end of December.
Netto+ | Scan&Go experienced a notable spike in downloads, reaching a high of 4.4K in late October. Active users saw a corresponding peak at 15.4K during the same period. The app's active user base fluctuated but ended the quarter at around 10.1K.
IKEA maintained steady download rates, with numbers ranging from 1.5K to 3.1K throughout the quarter. Active users showed a slight increase from around 9.5K at the start of the quarter to 9.4K by the end of December, indicating consistent user engagement.
Zalando – online fashion store showed a steady increase in downloads, peaking at 2.5K in mid-November. Active users saw a significant rise, starting at 64.4K and reaching a high of 88.9K in late November, before settling at around 64.3K by the end of the year.
Lidl Plus experienced a decrease in downloads from 3.8K at the beginning of the quarter to around 1K by the end of December. However, active users remained relatively stable, starting at 85.1K and ending the quarter at 70.5K.
These insights are based on Sensor Tower data, and more detailed analysis can be found on their platform.