Top 5 Shopping Apps on Android in Germany Q4 2021

In the fourth quarter of 2021, the top 5 shopping apps on the Android platform in Germany demonstrated varied performance trends. Below, we explore the weekly downloads and active user statistics for these apps, based on data from Sensor Tower.

Kaufland - Shopping & Offers saw a significant spike in weekly downloads, peaking at approximately 135K in the week of October 25. However, downloads gradually declined to around 52K by the end of December. Active users showed a steady increase throughout the quarter, starting from 113K in late September and reaching nearly 394K by year-end.

Klarna | Shop now. Pay later. experienced consistent growth in weekly downloads, beginning at 40K in late September and peaking at 64K in mid-December. Active users also followed an upward trajectory, starting from 608K and ending the quarter with around 679K.

OTTO – Online Shopping & Möbel had a notable increase in weekly downloads, with numbers ranging from 41K to 55K during the quarter. The app's active user base saw significant growth, starting at 886K in late September and peaking at nearly 1.3M in late November.

Kleinanzeigen - without eBay maintained a steady download rate, averaging around 47K downloads per week. Active users remained relatively stable, fluctuating slightly but maintaining an average of around 3.6M throughout the quarter.

Lidl Plus experienced moderate weekly downloads, starting at 41K in late September and ending the year with approximately 31K. Active users showed a slight decline, beginning at 654K and settling around 626K by the end of December.

These trends highlight the dynamic nature of the shopping app market in Germany. For more detailed insights and data, visit Sensor Tower.