AI Insights · Timothy · January 2022
Top 5 Shopping Apps on Android in Brazil: Q4 2021 Performance
Discover the performance trends of the top five shopping apps on Android in Brazil during the fourth quarter of 2021, including downloads and active user data.
The final quarter of 2021 witnessed notable activity in the Android shopping app sector in Brazil. Here is a detailed analysis of the performance of the top five shopping apps during this period, based on data from Sensor Tower.
Shopee: 9.9 Super Shopping Day saw a significant rise in weekly downloads, starting from 720K in late September and peaking at around 1.2M in mid-October. The app maintained strong download numbers throughout the quarter, ending December with approximately 1.1M downloads. Weekly active users also showed a positive trend, increasing from 13.2M to a peak of 16.4M in late November before slightly declining to 14.9M by the end of December.
SHEIN-Shopping Online experienced a fluctuating download pattern. Starting with 475K downloads in late September, the app reached a peak of 783K in mid-November. However, weekly downloads saw a decline towards the end of the quarter, finishing December with around 373K. Active users showed a steady increase, peaking at 5.9M in early November and maintaining around 5M towards the end of December.
Facily: Compra Online e Oferta demonstrated varied download metrics, beginning Q4 with 642K downloads and peaking at 762K in late October. The app experienced a drop in downloads in November but ended December with approximately 332K. Active user numbers reflected a similar trend, peaking at 4.1M in late October and then gradually declining to 3.1M by the end of the quarter.
Americanas: compras online showed a dynamic download performance. Starting with 298K downloads in late September, the app saw a significant increase, reaching a peak of 756K in late November. The quarter ended with downloads around 253K. Active users surged from 6.9M in late September to a high of 14.1M in late November, before settling at 9.4M by the end of December.
Magalu: loja e compras online started the quarter with 371K downloads and saw an increase, peaking at 684K in late November. The app concluded December with approximately 322K downloads. The number of active users displayed growth early in the quarter, reaching a peak of 8M in late November, then declined to 4.7M by the end of December.
These insights provide a comprehensive overview of the top shopping apps in Brazil on the Android platform for Q4 2021. For more detailed insights and data, visit Sensor Tower.
