AI Insights · Timothy · January 2022
Top 5 Parenting Apps on Android in the US: Q4 2021
Explore the performance of the top 5 parenting apps on the Android platform in the United States during Q4 2021, including trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 parenting apps on the Android platform in the United States showed varied performance across weekly downloads, revenue, and active users. Here’s a detailed look at the data collected by Sensor Tower.
Amazon Kids+: Books, Videos… had a notable fluctuation in weekly downloads. Starting at 18.6K in late September, downloads dipped to around 5.4K by mid-December before rebounding to 24.2K in the final week of the year. Active users also displayed a similar trend, with numbers decreasing from 148.3K to 108.1K by mid-December and then surging to 154.3K by the end of the quarter.
Phone Tracker By Number in US enjoyed a steady increase in weekly downloads, starting at 6.5K in late September and peaking at 15.1K in the last week of December. Active users followed a consistent upward trajectory, growing from 15.9K to 22.5K over the same period.
Pregnancy App & Baby Tracker saw a decrease in weekly downloads from 7.8K at the end of September to a low of 4.2K in mid-December. However, there was a significant spike to 14.2K in the last week of December. Active users fluctuated but generally remained high, ranging between 1.2M and 1.3M throughout the quarter.
Find my kids: live GPS tracker experienced a decline in weekly downloads, starting at 10.7K and dropping to 2.5K by mid-December, before a slight recovery to 4.8K at the end of the year. Revenue peaked at $13.4K in late September and decreased to around $8.9K by mid-December, with a slight increase to $10.2K in the final week. Active users mirrored this trend, decreasing from 30.8K to 16.3K, then recovering slightly to 20.2K.
Microsoft Family Safety demonstrated a significant spike in weekly downloads during the holiday season, starting at 4.8K and surging to 17.6K in mid-December, maintaining high numbers with 16.9K in the last week. Revenue followed a similar pattern, peaking at $1.6K in the final week of December. Active users saw a notable increase from 29.7K in late September to 48.2K by mid-December.
For more detailed insights and analytics, visit Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: January 2022