AI Insights · Timothy · January 2022
Top 5 Parenting Apps on Android in the UK for Q4 2021
Explore the performance of the top five parenting apps on Android in the UK during Q4 2021, including trends in downloads, revenue, and active users.
The fourth quarter of 2021 saw notable trends among the top five parenting apps on Android in the United Kingdom. Here’s a detailed look at their performance:
Find my kids: live GPS tracker experienced a varied trend in weekly revenue, peaking at approximately $11K in late September and tapering off to around $6.6K by the end of December. Weekly downloads fluctuated, reaching a high of 6.1K in early December, while weekly active users ranged from 46.7K to 55.8K, showing a peak in mid-October.
Be Closer: Family location saw a decline in weekly revenue from $4.3K at the beginning of October to around $1.8K by the end of December. Weekly downloads dropped significantly from 4.7K in late September to around 813 by the end of December. Active users also decreased from 5.4K to around 2.0K throughout the quarter.
BackThen baby milestones album demonstrated fluctuations in weekly revenue, starting at $1.8K in late September and peaking at $4K in early November, before settling at around $2.7K by the end of December. Weekly downloads remained relatively low and consistent, with a slight increase from 64 to 182 during the quarter.
BabySparks - Development Activ showed a steady decline in weekly revenue from $1.4K in late September to around $678 by the end of December. Downloads also saw a slight decrease over the quarter, starting at 476 and ending at 382. Active user numbers fluctuated but generally trended downward, from 1.4K to around 1.1K.
Speech Blubs: Language Therapy had relatively stable weekly revenue, with a peak of $1.3K in late November and ending the quarter at around $833. Weekly downloads varied, peaking at 611 in late October and ending at 590 in late December. Active users ranged from 2K to 2.3K, peaking in early December.
For more detailed insights and data, visit Sensor Tower.