Top 5 Lifestyle Apps on Android in South Africa, Q4 2021

In the fourth quarter of 2021, the top 5 lifestyle applications on the Android platform in South Africa showed varied performance in terms of downloads, revenue, and active users. Below is a detailed look at the trends for each app based on data from Sensor Tower.

Pinterest

Throughout Q4 2021, Pinterest saw fluctuating weekly download numbers, peaking at around 24.5K in mid-October before declining to approximately 14.6K by the end of December. The app maintained a relatively stable weekly active user base, ranging from around 788K to 864K. Despite this engagement, Pinterest did not generate any revenue during this period.

Life Test - Face Effects & Psychological Tests

Life Test - Face Effects & Psychological Tests experienced a notable increase in weekly downloads, starting from around 480 in late September and reaching approximately 12.8K by the end of December. Correspondingly, its weekly revenue peaked at about $1.5K in mid-December. The app's weekly active users also saw substantial growth, rising from around 193 in late September to approximately 7.5K by the end of the quarter.

Money Well - Games for rewards

Money Well - Games for rewards showed a consistent upward trend in weekly downloads, starting at around 1.1K in late September and peaking at approximately 13.5K by mid-December. The app's weekly active users followed a similar pattern, increasing from about 3.7K to 18K over the quarter. However, the app did not generate any revenue during this time.

Lessons in Life Quotes

Lessons in Life Quotes had a steady performance in terms of weekly downloads, reaching a peak of around 5.7K in mid-November before stabilizing at around 4.4K by the end of December. The app's weekly active users also showed an upward trend, peaking at approximately 9.5K in mid-November and ending the quarter with around 7.7K. No revenue was reported for this period.

Google Home

Google Home observed a gradual increase in weekly downloads throughout Q4 2021, with numbers rising from about 3.5K in late September to around 7.3K by mid-December. The app's weekly active users consistently grew, peaking at approximately 111K by the end of December. Similar to the other apps, Google Home did not generate any revenue during this period.

For more detailed insights and data, visit Sensor Tower.