Top 5 Lifestyle Apps on Android in South America Q4 2021

In the fourth quarter of 2021, the top 5 lifestyle apps on Android in South America exhibited notable trends in weekly downloads and active users. Here's a closer look at their performance:

Pinterest saw a consistent level of weekly downloads, starting strong with approximately 402.9K in the week of September 27 and peaking at around 427.4K in the week of October 4. However, there was a gradual decline towards the end of the quarter, with downloads dipping to 361K by the week of December 27. Weekly active users for the app started at about 27.2M and fluctuated throughout the quarter, ending at approximately 25.9M in the final week.

Cash’em All: Play & Win experienced a varied trend in weekly downloads. It started with around 301.8K downloads in the week of September 27, reaching a peak of 315.2K in mid-October before gradually declining to 181.4K by December 20. A notable recovery was seen in the last week of December with 260.3K downloads. The app's weekly active users mirrored this trend, starting at 807.5K, dropping to around 580.1K mid-December, and then rising to 685.5K by the end of the quarter.

Google Home maintained a steady download rate, starting with about 90.5K in the week of September 27 and peaking at 112.1K in the week of December 20. The app's weekly active users showed a consistent upward trend, starting at 868.5K and reaching 982.8K by the end of December.

Amazon Alexa saw a significant increase in downloads over the quarter. It started with around 60.7K downloads in the week of September 27 and saw a peak of 167.8K in the week of December 20. The app's weekly active users also increased, beginning at approximately 593.8K and reaching 798.7K by December 20, before slightly dropping to 764.4K in the last week of the quarter.

Bling Story, despite being a relatively new entrant, showed impressive growth in weekly downloads. Starting at approximately 76.9K in the week of November 22, it peaked at 276.1K by the week of December 6. The app's active users followed a similar trend, starting at 65K and rising to 376.6K by the end of December.

For more detailed insights and data on app performance, visit Sensor Tower.