Top 5 Lifestyle Apps on Android in New Zealand for Q4 2021

In the fourth quarter of 2021, the top 5 lifestyle apps on the Android platform in New Zealand showed varied performance trends in downloads and active users. Here’s a closer look at how each app fared during this period, based on data from Sensor Tower.

Google Home saw a notable increase in weekly downloads, starting at approximately 3K in early October and peaking at around 8.3K in the week of December 20. Active users for the app remained relatively stable, fluctuating slightly before reaching about 40.3K by the end of December.

Trade Me: Property, Jobs, Shop had consistent weekly downloads, averaging around 1.7K throughout the quarter. The active user base showed minor fluctuations, maintaining a range of approximately 52K to 55K users.

Amazon Alexa experienced a significant surge in weekly downloads, especially in December, with a peak of around 8.9K in the week of December 20. Active users also increased substantially, reaching a high of approximately 16.6K in the same week.

SUBWAY® New Zealand had more modest weekly downloads, peaking at about 2.1K in mid-October and ending the quarter with around 627 downloads in the last week of December.

Pinterest maintained steady weekly downloads, averaging around 1.4K. The app's active users remained fairly stable throughout the quarter, ending December with approximately 211K users.

These insights are derived from Sensor Tower's data, providing a snapshot of the performance of these lifestyle apps in New Zealand. For more detailed analytics and insights, visit Sensor Tower.