Top 5 Lifestyle Apps on Android in Kenya Q4 2021

In the fourth quarter of 2021, the top 5 lifestyle apps on the Android platform in Kenya showed varied performance trends in weekly downloads and active users. Here’s a closer look at their metrics:

MySafaricom saw significant fluctuation in weekly downloads, peaking at approximately 80.7K in late September before declining to around 24.3K by the end of December. Active users remained relatively stable, starting at 1.71M and ending the quarter at 1.79M.

My Airtel experienced a decline in weekly downloads, starting at 32.9K in late September and dropping to 8.4K by the end of December. Active users also saw a downward trend, beginning the quarter at 208.6K and finishing at 160.9K.

Glovo: Food Delivery and More showed an upward trend in weekly downloads, starting at 8K in late September and peaking at 22K in the week of December 20. Active users followed a similar pattern, increasing from 86K to 104.5K over the quarter.

Pinterest had relatively stable weekly downloads, averaging around 6K-10K throughout the quarter. Active users remained consistent as well, hovering around the 195K-200K mark.

Lessons in Life Quotes maintained modest weekly downloads, fluctuating between 1.6K and 2.9K. Active users saw a slight increase, starting at 5.5K and ending at 4.7K.

Data for this analysis comes from Sensor Tower, where more detailed insights can be found. These trends provide a snapshot of the app market dynamics in Kenya’s lifestyle category for Q4 2021.